Each franchise within the IPL carries immense brand value, reflecting their popularity, fan base, and commercial partnerships. Based on figures from Brand Finance, let's delve into the brand value of each IPL team, exploring the factors that contribute to their unique appearance:
Dominant Performance: MI boasts the most IPL titles (5), fostering a winning legacy and attracting sponsors.
Star Power: Owning iconic players like Rohit Sharma and Jasprit Bumrah boosts global recognition and fan following.
Die-hard fans: CSK boasts a massive, dedicated fanbase ("Yellow Army") that fuels their success. •
Dhoni's magic: MS Dhoni's leadership and legendary status are a huge asset.
Winning formula: Experienced management has built a stable and consistently winning team.
Aggressive Style: KKR's brand image reflects their aggressive batting and fielding style, appealing to a younger audience.
King Khan's Touch: Bollywood star Shah Rukh Khan's ownership attracts major media buzz.
Kohli's Star Power: Virat Kohli's immense popularity draws a global fanbase.
Strong Fan Engagement: RCB actively engages fans through social media and community initiatives, building loyalty.
Capital Fanbase: DC leverages Delhi's passionate cricket fans to build a strong local following.
Evolving Identity: The franchise, previously Delhi Daredevils, has undergone a rebranding with a sharper focus on Delhi's heritage.
Orange Army: SRH's passionate "Orange Army" fans fuel their rise.
Emerging Market Appeal: Hyderabad is a rapidly growing city, positioning SRH as a team representing India's economic future.
Celebrity Ownership: Co-owned by Bollywood actress Preity Zinta, PBKS leverages a touch of glamour and celebrity appeal.
Emerging Player Focus: Investing in young Punjabi talent creates a local connection and fosters future stars.
Royal Heritage: RR embraces its royal heritage through pink colors.
Focus on Analytics: RR is known for employing data analytics to build a strong and innovative playing strategy.
In the previous season, Lucknow Super Giants (Brand Value: $47 Million) was the fastest-growing franchise with 48 per cent growth, followed by Gujarat Titans (Brand Value: $65.4 Million), which grew its value by 38 per cent.
Read more news like this on HindustanTimes.com
2024-04-19T10:42:02Z dg43tfdfdgfd