SS RAJAMOULI REVEALS HE SPENT ZERO MONEY PROMOTING 'BAAHUBALI': 'WE USED OUR BRAIN AND TIME'

As the widely acclaimed cinematic franchise ‘Baahubali’ gears up for its animated series titled ‘Baahubali: Crown of Blood,’ director SS Rajamouli mentioned that he spent zero money on the promotion of his worldwide hit.

In a recent media interaction, Rajamouli mentioned that he doesn't assume everyone is waiting for his next project. It doesn’t mean that the filmmaker is thinking either highly or lowly of himself. He always values his position and channels his thoughts towards attracting more new audiences into theaters. By bringing new audiences into theaters to watch his movies, he creates a new level of publicity campaign.

He then revealed that they did not spend money promoting Baahubali, clarifying how they avoided buying any spots, paying newspapers and websites for circulating posters. He said that they did a lot of homework by creating many videos, digital posters, characters, and making videos, among other efforts. The director made sure that they used their brains and time to garner good publicity for it.

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But Rajamouli is sure that the market strategy should be different for each product. ‘Baahubali: Crown of Blood’ will stream on OTT from May 17.