Some themes recur in this column. The idea of a unique money personality is one of them. Our attitudes towards money are shaped by too many factors to list here. We may think of our life’s experiences as the dominant one, but even this is tough to map straight-line connections. If we have grown up in a frugal household, our memories hold equal potential to make us either frugal adults or rebellious spendthrifts. We have seen repeating credit card defaults from people who we assume would have been shamed and scarred by earlier instances of failing to pay their dues; and we see those who cut up their credit cards and never use them after a default. The discussion I would like to open is this—what happens when one makes financial decisions for another, and why the agency or freedom to make decisions is critical in household personal finance.
Let me underline another recurring theme in this column to provide a framework. There are two important features of money that shape our attitude towards it. One, money is a limited resource for the majority of us. Two, alternative uses for money can always be found. We call this opportunity cost. We spend our personal finance journey figuring out how to work with these money features. We have to make choices about where to earn, spend, save, invest and give money. The choice we make precludes other choices because there is only a limited amount of money or ability to include all. The caution about choices and regret about what we chose are more common than carefree decision-making that fills us with pride. Therefore, the question of who makes these choices directly impacts the outcomes, and how we feel about them.
Let me discuss two commonly occurring situations, where I believe denial prevails and we do not even see the need for agency. The first involves women who do not choose to work and contribute explicitly to the income of the household. Unfortunately, there is no market value placed on their services as caregivers and, therefore, the economic value of their contributions is not known or recognised. If the income is equally owned by both, do we have instances of the wife building assets and investments with the same authority and control that the husband does? Or does she stop at spending and camouflaging her spending decisions on gold as investments and assets? When we argue that all the money is hers too, do we stop that agency at spending decisions alone? Does she exploit that freedom to spend as she wishes while the husband resents it?
Why is it difficult to allocate an income to her and hold her responsible for her personal spending, while also enabling her growth as an investor who knows how to create assets? This challenge surfaces every time I am asked to talk to women about finance. Without the agency to build assets, and the understanding that spending must have ceilings and accountability, it is difficult to provide a context in which financial literacy is critical for women.
ALSO READ | 5 reasons that make women naturally better investors than men
We do not know what they would do if they had the agency to decide how money was spent on them. Nor do we know if their children would have been better off if expectations were not so open-ended, and if spending had some ceilings that they could provide for.
What if we begin with a limit on how much is available to spend, and add to it the responsibility of spending and saving? Wouldn’t there be a natural tendency to learn to allocate, consider opportunity cost, take charge and also create long-term assets, instead of spending the allowance? Doesn’t every one of us have a money personality of our own? Shouldn’t it manifest at least in some of the decisions we make so we know, learn, grow and eventually thrive?
The Author is Chairperson, Centre For Investment Education and Learning